ALENA CROWNE Alena Crowne Marketing Coordinator B.A. Concordia University Alena joined Audax in 2018 and is the point of contact for all marketing related affairs. Coming from a large marketing agency, Alena has a strong grasp on digital marketing and social media trends. She oversees the coordination of all press, events, email campaigns as well as social media. What do you enjoy most about coordinating the marketing initiatives for a design firm? The most unique aspect of coordinating marketing initiatives within a design firm is the content that is made available to me through the realization of our projects. While most individuals in marketing need to work hard to make a product or service appealing, our product is created with a strong visual lens from its point of conception. What is your favourite Audax project? I would have to say that Strata House is the project that aligns the most with my current décor aesthetic. The home marries countless unexpected elements like large white walls with bright retro inspired furniture and modern art. I have been drawn to color quite a bit recently but that could all change six months from now! What has surprised you the most about working in a design firm? I have such a newfound respect for the time, attention and care that goes into designing or building a space. While I had an understanding of the process, I never appreciated the thought and consideration that is given to every single detail of a structure. I definitely find myself looking at the physical landscape of neighbourhoods and cities now with a newfound attention to detail.