<h2>Director of Marketing and Business Development, B.Sc., M.J.
With a background in journalism and condo real estate marketing, Riva brings her expertise in public relations and brand storytelling to the firm. Prior to joining Audax, Riva managed the media relations for Toronto's Mount Sinai Hospital. She also spent several years working at a public relations agency where she developed and executed publicity plans for numerous condo launches, groundbreakings, award competitions, urban design initiatives, and many neighbourhood development milestones in Toronto and the GTHA. Riva gives back to the development community, as Communications Co-chair for the Toronto Chapter of Urban Land Institute (ULI Toronto), by helping promote initiatives that aim to bridge the gap and facilitate discussions about complex urban issues between private industry, public sector and local communities.
<h2>How has your experience working as a marketing and communications consultant at an agency compare to working in-house?</h2>
Working at a boutique PR agency during the peak of Toronto's condominium real estate boom, gave me the opportunity to work with many different projects and industry players in a very condensed timeline. With that experience, I am now able to help Audax foster relationships with like-minded personalities and brands in the industry who want to make design a top-priority. By focusing on just one company in-house instead of many allows me to develop a deeper understanding of the company's vision and create marketing and communication strategies that are tied much closer to long-term business goals.
<h2>You also spent some time in the health-care sector, why did you come back to development?</h2>
I love architecture and design; it has always been a passion of mine. I also moved to Toronto from Montreal in the mid-2000s, and have witnessed tremendous changes and improvements to the lifestyle and amenities available downtown. Being part of that energy and change is very exciting and rewarding. By helping a great design firm acquire more projects, is my way of helping shape this city in a positive way.